Yahoo!, who owns and operates Yahoo! Music - a digital distribution store built with Microsofts ‘Plays For Sure’ DRM technology, is toying with the idea of selling unprotected, DRM-Free MP3s. In a recent survey, they asked participants the following question:
“Would you consider paying $1.09 for a single, unrestricted MP3 download that would have absolutely no limitations on its use and could be transferred to any portable audio player or computer?”
Don’t get hung up on the price. To me that’s irrelevant. The fact that not only a major content distributor would consider MP3, but is willing to face down Apple and the Big 4 Labels is a major step forward. Though you could liken it to DRM poisoning the water supply and suppliers are now going to sell ‘clean’ water on the side, I consider this to be a bold move on their part, and since Polyvibe Records distributes music with them as part of a larger digital distribution deal, I am awaiting their next announcement concerning this with much anxiousness.
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