MySpace can make you big. Fast. Suppossedly this is how the Artic Monkeys did it. This was also lauded by the Jupiter Research report I tore apart recently. And now it’s worked for Hope against Hope. There’s just one problem… The band is fake.
Hope against Hope was a sham-rock/indie band “with no talent whatsoever” made up by british magazine Q. Their intention was to expose the Rupert Murdoch-owned site for what it is… just another method for Big Music to hype crap music.
What’s even funnier is that in just 4 weeks they fooled Alan McGee, the guy who broke Oasis, into offering them a gig at his famed Death Disco club night. “Shoot me an email and I’ll sort you out with a gig” said his myspace message. Talk about drinking the kool-aid.
Read the whole article on the Guardian Unlimited site, as the article tidily devolves into a history of other bands and the PR that tried to pull one over on us.
Brings new meaning to “The Great Rock ‘N Roll Swindle”, doesn’t it?
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